door2door gmbh, a berlin-based technology company, provides white-label software to public transport operators and mobility providers, enabling them to offer their very own and integrated ridepooling service. On-demand ridepooling bundles real-time ride requests, offering the most efficient routes to the individual destinations. door2door offers all technology and consulting services required to run a ridepooling service, which among others includes a multimodal journey planning app, allowing the searching and booking of ridepooling rides.
Mobility in the city can be challenging, even in areas of good public transport coverage. In recent years many new mobility services have been introduced, primarily in urban areas, promising smarter mobility solutions. As many of these new mobility services are technology-based, it is important to acknowledge that this technology can be a potential barrier for certain user groups to access services. door2door is looking to understand the specific requirements in order to increase access and provide individual mobility for all.
In the framework of the Indimo project, door2door will carry out a pilot, focused on user testing, to test the entire user experience of various user groups. They will gather data and experience in regard to the accessibility of not only the technology itself, such as a multimodal journey search and booking and paying for a ride, but also the user experience of a shared ride. Throughout the pilot field test, researchers, product managers, software developers and operational staff will be involved, to assure the appropriate framework and methodology is in place, so that the user journey can be well documented and all necessary data is collected. In a later pilot phase, after the evaluation of the first results, along with designers and software developers, the focus will be on increasing the universal accessibility of the relevant products and services, according to the outcome of the research. In the final phase, the learnings will be applied to a second field test, in order to measure and evaluate the effect of the adjustments in relation to accessibility.