Vivero de Iniciativas Ciudadanas (VIC)

Vivero de Iniciativas Ciudadanas (VIC) is a non-profit cultural association based in Madrid providing services of co-design, citizens’ innovation and transformative action in public space & cities. Its expertise includes gathering multi-agents ecosystems, fostering of collective intelligence, scenario deployment & visualization through digital tools and urban interventions. VIC have been co-leader of the EU urban resilience program (2017-19) called MARES Madrid as part of the Innovative Urban Actions (UIA) program through mobility, feeding, energy, re-use & cares.

Since 2014, works have focused on Spain, Portugal and Latin America, where VIC has developed a digital platform for urban empowerment of grass-roots communities called The digital platform has mapped innovation citizen and urban in more than 34 Latin American cities with more than 5,000 civic initiatives. VIC works have recently been recognized by the EU-LAC Foundation as the best practice of citizen initiative of 2018 in Europe-Latin America. VIC writes and speaks in the press and digital magazines like MONU Magazine, Experimenta-magazine, radio chain Ser or the newspaper El País Alterconsumismo. VIC’s work has been exhibited in many international forums such as the recent Architecture Biennial of Venice (2018) and in 2013 VIC won the first prize at II Biennale of Public Space in Rome.


VIC role at IDIMO is pilot implementer at “Madrid Cycle-logistics platform for deliveries”. Gathering courier initiatives (La Pájara Riders) and local neighborhood markets to improve the digital accessibility to increase healthy food orders from people in vulnerable situation. Identify barriers, drivers & needs from civic local initiatives to make more accessible the sustainable e-commerce challenges. VIC will also build a multi-agent frame of potential end-users to implement Madrid pilot from the local existing collective intelligence.




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